With timelines and newsfeed constantly being updated, how do you make sure your social media posts are seen? What can you do to set yourself apart from everyone else?
Smart Insights1, a company which offers marketing advice, shared that in 2016 there were over 1,590 million active users on Facebook, over 400 million on Instagram and over 320 million on Twitter. Do these users really pay attention to what they look at and read? Or, do they just glaze over it to past the time? How can you grab someone’s attention long enough for them to look at what you posted, let alone have them click the ‘read more’ button?
The answer is simple. Use a picture!
A picture is a great way to break up all the text, especially with more apps centered around photos, [IE: Instagram, Snapchat, Pinterest]. Recent statistics from Buffer Social2, an online marketing resource company, showed that photos received 53% more likes, 104% more comments and 84% more click-through links than text-based posts.
At Association Matters, Inc., AMI, we love to share photos of what we do. From our weekly coffee runs to on-site event production, first-day cakes to dessert first Fridays, our photos project our corporate culture and team cohesiveness. For our clients, the photos drive value and build loyalty.
It may seem like a simple coffee run has nothing to do with association management. But look past the lattes and donuts and you will see a group of individuals who come together for a common goal. In this case, it might be for coffee. For our clients, it’s a team of individuals with a diverse skill-set who take their association to the next level.
Our “fans” live vicariously through our weekly photo posts. As they like, share and follow, our photos go beyond a picture is worth 100 words. They start conversation; even if it’s just as simple as a ‘thumbs up’.